Walmart Coupon Policy & Frequently Asked Questions


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Checkout the latest Walmart coupon matchups and deals.

Walmart Resources

Walmart Sales

Walmart rarely releases a sales ad.  Typically the Walmart ad are filled with regular priced items.  However, Walmart does release sales ads around holiday.  With this in mind, the Walmart coupon matchups and deals found on In Good Cents are compiled using regular prices found in store.

Walmart’s prices vary regionally and sometimes even from store-to-store within the same area. Generally prices are reasonably close, but some may vary greatly.  Walmart  states that, “A manager may lower a price to clear out an overstock item, to reward customers with an in-store sale, or to compete with local merchants. It is not our policy to price match our own stores or our online service since we are not in competition with ourselves.”

Walmart Coupon Policy

You can find the Walmart Coupon Policy online.  Make sure to print a copy of the Walmart Coupon Policy and keep it in your coupon holder to help you (and our cashier) when needed.

We gladly accept the following types of coupons*

  • Print-at-home internet coupons
    • Must be legible
    • Must have “Manufacturer Coupon” printed on them
    • Must have a valid remit address for the manufacturer
    • Must have a valid expiration date
    • Must have a scannable bar code
    • Buy one, get one free (BOGO) coupons with a specified price
    • Are acceptable in black and white or color
    • May not be duplicated
  • Manufacturers’ coupons
    • For dollar/cents off
    • For free items (except those printed off the Internet)
    • Buy one, get one free (BOGO) coupons
    • Must have “Manufacturer Coupon” printed on them
    • Must have a valid remit address for the manufacturer
    • Must have a valid expiration date
    • Must have a scannable bar code
    • May not be duplicated
  • Competitors’ coupons
    • A specific item for a specified price, for example, $2.99
    • Buy one, get one free (BOGO) coupons for items with a specified price
    • Have a valid expiration date
    • Are acceptable in black and white
  • Soft drink container caps
  • Checkout coupons (“Catalinas”)
    • Printed at our competitors’ registers for dollar/cents off on a specific item
    • Must have “Manufacturer Coupon” with specific item requirements printed on them
    • Must have a valid remit address for the manufacturer
    • Must have a valid expiration date
    • Must have a scannable bar code
    • Are acceptable in black and white
    • May not be duplicated

We DO NOT accept the following coupons:

  • Checkout coupons
    • Dollars/cents off the entire basket purchase
    • Percentage off the entire basket purchase
  • Print-at-home Internet coupons that require no purchase
  • Competitors’ coupons
    • Dollars/cents off at a specific retailer
    • Percentage off
    • Buy one, get one free (BOGO) coupons without a specified price
    • Double- or triple-value coupons

The following are guidelines and limitations:

  • We only accepts coupons for merchandise that we sell.
  • Coupons must be presented at the time of purchase.
  • Only one coupon per item.
  • Item purchased must be identical to the coupon (size, quantity, brand, flavor, color, etc).
  • There is no limit on the number of coupons per transaction.
  • Coupons must have an expiration date and be redeemed prior to expiration.
  • If coupon value exceeds the price of the item, the excess may be given to the customer as cash or applied toward the basket purchase.
  • SNAP items purchased in a SNAP transaction are ineligible for cash back.
  • WIC items purchased in a WIC transaction are applied to the basket purchase and may not be eligible for cash back. Refer to state-specific WIC guidelines.
  • Great Value, Marketside, Equate, Parents Choice, and World Table coupons have no cash value and are ineligible for cash back or application to the basket purchase.
  • The system will prompt for supervisor verification for:
    • 40 coupons per transaction.
    • A coupon of $20 or greater on one item.
    • $50 or more in coupons in one transaction.

Walmart Scan Right Gurantee

Walmart has a scan right guarantee that states when a product rings up at the incorrect price, the customer will be given the product at the lowest marked price. State laws will take precedence over the store policy where applicable.

Walmart Price Matching Policy

Walmart matches prices from in local competitor ads as long as it’s done within their Walmart Price Matching Policy.

We’re committed to providing low prices every day. On everything. So if you find a lower advertised price on an identical product, tell us and we’ll match it. Right at the register.

We gladly match the price in the following types of ads:*

  • Buy one, get one free ads with a specified price
    • Example: Buy one for $2.49, get one free (BOGO)
  • Competitors’ ads that feature a specific item for a specified price.
  • Preferred shopping card prices for specific items that are in a printed ad.
  • For fresh produce and meat items when the price is offered in the same unit type (lb. for lb.; each for each)

*The following are guidelines and limitations:

  • We will match any local competitor’s advertised price.
  • We do not require customers to have the ad with them to honor a competitor’s ad.
  • Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.)

We DO NOT match the price in the following types of competitor ads:

  • Items that require a separate purchase to get the ad price
    • example: “Buy [item A] to get [item B] for $C”
  • Items with no actual price that require a purchase to get free product
    • example: “Buy both [items A & B] to get [item C] for free”
  • Items that require a purchase to get a competitors’ gift card
    • example: “Buy [item A] to get a $B gift card
  • Buy one, get one free (BOGO) ads with no actual price given
  • Going out of business or closeout prices
  • Percentage off
    • example: “All mascara, 40% off”
  • Competitors’ private label price promotions

We do not honor:

  • Ads when the actual price for items cannot be determined.
  • Internet pricing
  • Misprinted ad prices of other retailers
  • “Going out of business” sales or “close out” prices

For tips making price matching painless for you, scroll down to Frequently Asked Questions.   To obtain a copy of Walmart’s price guarantee policy, visit the Walmart Price Matching Policy.


With the Endorse App, earn 10-100% cash back on in-store purchases. Because Endorse works more like a rebate, you can stack (use) it with store or manufacturer coupons, as well as SavingStar and UPromise.

There is a lot to know with Endorse, so for help, read more about Endorse.

Frequently Asked Questions

Q: Walmart refused to accept my Internet coupon. Why?

A: Walmart’s nationwide coupon policy states that they do accept Internet coupons. If you have trouble with your local Walmart, contact headquarters or print their online coupon policy (available online) to show in-store during purchases.

Walmart may still refuse Internet coupons if they do not scan. If this becomes a problem, try printing your coupons in normal or best quality, instead of draft.

Q: Does Walmart accept competitor coupons?

A: The answer to this question can be confusing, because it’s both yes and now.   While they won’t accept a $1/2 Huggies Diapers @Target coupon, they will accept a coupon from the Target ad that says $8 for a Huggies Diaper Jumbo Pack, telling you the price, instead of taking money off the cost.   This goes hand-in-hand with their price matching policy.   Read on for more information.

Q:Does Walmart have Walmart store coupons?

A: No.  Walmart does have coupons available on their website.   Most of the coupons on Walmart’s website are manufacturer coupons, but you’ll sometimes find a Walmart-brand coupon within the mix that is a Walmart store coupon.  Look under “Browse Category” for “Walmart” to find Walmart stores coupons.  The other coupons on the Walmart website are from, so sometimes, with you print a coupon, you’ll notice that the coupon may no longer be available to print on

Q: Walmart’s price matching is overwhelming. What is the best way to take advantage of the policy without it being a major hassle?

A: First, sit down with your and find the best prices for the items you need or want. Use a highlighter or pen to mark the items you plan to purchase and dog ear the page, while making your grocery shopping list. It also helps to jot down next to the item on your list the cost and where you find the price (e.g. Bar S franks, 5/$5, Meijer).   While you’re planning your shopping list, pull out the coupons you plan to use and stick them into an envelope or separate area, so you can grab them quickly.When you head to the store take all of your circulars, along with your shopping list and coupons. If your store tends to argue with you about coupons or price matching, don’t forget to take your with you as well! Start shopping and don’t forget, according to the price matched item must be the exact same brand, size, flavor, etc… Try to keep the items in your cart sorted by circular. For example, have a section of Meijer price matched items and another section of Kroger to expedite checkout.

When checking out, make sure you are in a regular line and not a U-Scan. Before they scan a single item, let them know you are taking advantage of the competitor coupon and price matching policies. At this point, they’ll have to call the manager over to adjust prices. Give them items you plan to price match and show the manager the circular you want to match.

It can get confusing, but don’t give up! Practice makes perfect.

Q. Why don’t the prices on your site match those at my Walmart?

A. Honestly, Walmart is the most difficult store for coupon matchups.  First, Walmart very rarely releases a sale circular.  They do release an ad each week, but those ads contain regular priced items and not sale items.  Sometimes around holidays and special occasions, they will include a special sale circulart with nationwide sale prices.

The reason Walmart doesn’t have a sale circular is because their sale items, or roll back items, are based by store.  The manager can decide to put an item on sale for any reason, such as overstock, demand, or popularity.  Therefore, prices at Walmart don’t vary by region.  They vary store-to-store.  To do coupon matchups, you must go into the store and walk through, noting prices and matching up coupons.  But by using this method, the matchups won’t match every store.  However, the good news is that most Walmart prices are often very close, so the Walmart matchups on In Good Cents should often vary only slightly from those at your Walmart.  Keep in mind, there may be times when they vary greatly though, because of how Walmart operates.

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