Our Use of The NoFollow Attribute

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In Good Cents abides by word-of-mouth marketing standards and operates in compliance with Federal Trade Commission disclosure policy and Google Webmaster guidelines.   I believe in honesty of relationship, opinions, and identity. Since compensation may influence advertising content, topics, or post content, I disclose all partnership relationships to my readers.

In order to do so, we are required by Google to use the “nofollow” attribute within all sponsored links, including advertisements, sponsored posts, giveaways, and all other compensated partnerships. Keep in mind, compensation does include free products or samples that may be considered payment for services.

Regarding paid links, Google’s Webmaster Policy states:

A site’s ranking in Google search results is partly based on analysis of those sites that link to it. In order to prevent paid links from influencing search results and negatively impacting users, we urge webmasters use nofollow on such links. Search engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate disclosure of paid relationships (for example, a full-page newspaper ad may be headed by the word “Advertisement”).

Google’s position is that paid links should be for advertising purposes only and not to influence or manipulate page rank:

Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:

  • Adding a rel=”nofollow” attribute to the <a> tag
  • Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

In Good Cents fully complies with this policy to avoid negative impacts on our advertiser’s websites, as well as our own.   For more questions regarding advertising, you may contact us!

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