As couponers looking to save money for our families, we already have to memorize complicated store coupon policies that not only vary by grocery store chain, but sometimes from store to store within that chain. We all remember the Kroger Coupon Policy changes and the mass confusion that created not only for couponers, but also for the media attempting to cover and explain the changes.
Then, for those of us who practice ethical couponing, there’s the unwritten rules of couponing that we uphold out of respect for other couponers and the stores and manufacturers who provide us with those savings.
The rules of couponing are changing daily, it’s already become so complicated that new couponers struggle to learn and they can’t help but make mistakes. In fact, many manufacturers don’t even understand coupons and how they work completely, nor do store managers or cashiers. The result embarrassing and frustrating, because couponers are treated like criminals when trying to save money for their family.
(Photo Credit: Rachel, Mashup Mom)
When Rachel at Mashup Mom pointed out the restrictive wording on the newest POM Wonderful coupon and POM Wonderful’s Facebook page blew up, I got out my recent Sunday coupons. Because the fine print on coupons is so standard, I rarely read more than the expiration date, restrictions, and description. This time I looked closer and what I saw shocked me!
Now manufactures have added new fine print that further restricts the use of their coupons and adds a whole new level of complication for couponers and cashiers who will have to read each coupon to make sure it’s being used in compliance.
Standard Fine Print on Coupons
First, let’s look take a quick peek at standard fine print on coupons just to refresh our memories.
“One coupon per purchase. Good only on product indicated. Consumer pays any sales tax. Void of sold, exchanged, transferred, or reproduced (including electronic, photographic, digital, or other means in any media.” – Prego
Got it? It’s straight forward and makes complete sense. Plus, it’s possible for couponers and cashiers to easily comply. Thank you Cambell’s Soup Company!
Now, let’s take a look at some of the new fine print on coupons.
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